Alright, I’m Ricky. I’m a freelance graphic designer working across brand, design, and visual communication, helping ideas take shape with clarity, craft, and intent.

Design isn’t a side interest for me. It’s what I do and it’s what I’ve always done. There’s never been a Plan B. I’m obsessed with the process, the thinking, the graft, the way an idea takes shape through exploration, simplification, and intent. Strip it back. Keep what matters.

I believe in big ideas. Loud, clear, simple, like a chorus you can’t get out of your head. And I believe in simplicity. Not because it’s easy, but because it’s hard, getting to the heart of it, peeling everything else away, until what you’ve got is undeniable. That’s what makes work stick. That’s what makes it last.

Agencies bring me in when they need someone who can get stuck in. Fast, focused, adaptable, and easy to work with. Whether I’m leading an identity, supporting a stretched team, or helping shape something that’s lost direction, I bring experience, pace, and clarity to the table.

Alongside traditional design craft, I’m also adept at working with AI generated imagery, particularly Midjourney. I use it as a creative tool to explore concepts, build visual worlds, and develop distinctive imagery, always in service of strong ideas, not as a replacement for them.

Based in the UK, working globally with agencies, studios and brands.
Currently open to freelance collaborations, projects, and partnerships.

Brand Identity
Graphic Design
Art Direction
Brand Guidelines
Brand Strategy
Brand Positioning
Naming
Digital Design
Generative AI Imagery, Midjourney
AI Assisted Visual Exploration

An agency or studio
Looking for a designer who can hit the ground running, adapt to your workflow, and deliver high quality creative, from identity systems to campaign assets.

A brand or business
Ready to define who you are and communicate with clarity through design, digital, and visual content built to last.

A team exploring AI generated imagery
Interested in using Midjourney to develop distinctive visual ideas, campaign worlds, or creative content, guided by strong art direction and real design thinking.