I’m an experienced graphic designer driven by ideas, obsessed with design and branding, and serious about craft, precision and detail. I started out in fast-paced advertising agencies, where ideas came first, pitches ran into the early hours, and ideas were often thrashed out in the pub before they made it into a meeting room. Working independently for much of my career has given me the chance to collaborate directly with businesses and agencies, and to play a key role in shaping projects from strategy through to execution.

Design’s my passion. It’s what I’ve always done. There’s never been a Plan B. I’m fascinated by the thinking, the work, and the whole process of bringing ideas to life, stripping back what’s unnecessary and keeping what matters. That’s what creates clarity, meaning, and work that feels distinctive and true.

I design and art direct brands, logos, visual identities and campaigns across print, digital and on-screen.

I also use AI image tools including Midjourney, Adobe Firefly and Topaz to help bring ideas to life, explore visual directions and create imagery when a project calls for it.

Based in the UK, I work globally with agencies, studios and brands on freelance roles, collaborations and creative projects. I’m open to opportunities that value ideas, craft, clarity and a collaborative way of working.

Graphic Design
Art Direction
Visual Identity
Brand Guidelines
Brand Strategy
Brand Positioning
Naming
AI Image Generation

An agency or studio
Looking for a designer who can hit the ground running, adapt to your workflow, and deliver high-quality creative across identity, campaigns and digital.

A brand or business
Ready to define who you are and communicate it clearly through brand identity, design and visual content.

A team exploring AI-assisted image generation
Looking to bring ideas to life, explore visual directions or create imagery quickly and effectively as part of the design process.